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Fontanafredda is one of the most recognisable estates in Piedmont and the largest private producer of Barolo, with vineyards in Serralunga d'Alba. We are the importer of its wines and have them in our range, and at the beginning of June we hosted the brand's ambassador in Poland.
At the M&P Wesoła shop, Enrico Bison led a masterclass tasting. He guided participants through the entire cross-section of Fontanafredda's range – from the sparkling Alta Langa and fresh Gavi, through red wines made from Nebbiolo and Barbera, to the flagship Barolo from the Serralunga plots and the dessert Moscato d'Asti. Such a tasting offers first-hand knowledge: about the estate's history, the specificity of Piedmont and what distinguishes the individual styles.
Separately, at the M&P Marki shop, Enrico Bison held a training session for our employees. A good recommendation in the shop begins with knowledge – the better we know the wines, their origin and character, the more accurately we can match them to the tastes of our customers and to the occasion. Meetings with producers and brand ambassadors are a constant element of our team's development, and for you – a guarantee of competent service in every M&P shop.
Would you like to try the wines that Enrico Bison tasted together with us? You will find the entire Fontanafredda range here.
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